| You've seen the claims about massive amounts | | | | - Another thing to keep in mind when |
| of money being made on the Internet. Are they | | | | selecting a narrow niche is the content that |
| true? YES! How can you get your share of this | | | | will be available for the product niche. Will |
| Internet wealth? The odds are against you. | | | | you be able to find enough content related to |
| Over 90% of people who venture into the | | | | the narrow product niche to create pages of |
| Internet to make money fail. | | | | information? The more content available or |
| | | | that can be produced, the better. |
| Well, you need a plan or some sort of process | | | | |
| that is proven and will work. If you work | | | | - What are the best ways to identify a niche? |
| this plan and stay true to the process, your | | | | There are probably as many ways to identify a |
| chances of success online will be much | | | | niche as there are people looking for a |
| greater. | | | | niche. Here are some tried and true methods |
| | | | to locate a niche that should allow you to |
| This process works, but there is no guarantee | | | | identify some great niche ideas. |
| that what you do will work. Success is very | | | | |
| elusive. If you are persistent and willing to | | | | - Your own knowledge and/or personal |
| learn as you go, you should do quite well. | | | | interests. A hobby or passion for which you |
| | | | already have expertise. Remember, you are an |
| The Process is broken down into 7 steps. They | | | | expert if you say that you are and back it up |
| are listed below, in the particular order | | | | with pertinent information. |
| that will work. | | | | |
| | | | - Desk Research. Articles, Browsing, and |
| 1. Niche Selection | | | | Newsgroups. You can find all kinds of ideas |
| | | | looking through publications from many |
| 2. Site Selection | | | | sources. Keep an eye out for the |
| | | | advertisements. If you see certain ones over |
| 3. Prioritizing the List | | | | and over, they are making money and would be |
| | | | worth taking a further look. |
| 4. Product Selection | | | | |
| | | | - Paid-for Research. If you have more money |
| 5. Presenting and Proposal | | | | than time, hire a consultant to find a niche |
| | | | that meets your specifications. You should be |
| 6. Logistics | | | | able to find excellent information with the |
| | | | right consultant. Be up front with them from |
| 7. Review | | | | the start as to your expectations, and they |
| | | | should come up with great ideas. |
| The 7-step process is an iteractive process. | | | | |
| After reviewing, you may find that you have | | | | - Keyword/Niche Search Tools. The tried and |
| to go back to step 1 and modify to come up | | | | true method is using keyword tools to find |
| with a winner. Let's go through step 1 in | | | | niches that should be profitable. Keep in |
| more detail. | | | | mind that when you do a search on the search |
| | | | engines, such as Google, you are seeing the |
| Step 1. Niche Selection | | | | supply for that niche. |
| | | | |
| - You will want to find a niche that is | | | | Tools such as Overture's Keyword Selector |
| tightly focused within a wider niche | | | | Tool will provide you with the demand side. |
| essentially, a niche within a niche. The more | | | | You want to find keyword phrases for your |
| narrow your focus, the easier it will be to | | | | niche that have low supply and high demand. |
| rise to the top of that niche. Once you have | | | | As an example, a search on Google for "auto |
| conquered the tightly focused niche, you can | | | | part" shows about 1,350,000 sites that are |
| expand to the wider niche, and on up the | | | | listed for "auto part". Overture's Keyword |
| chain. You can get ideas from online | | | | Selector Tool shows that "auto part" was |
| resources such as any of the big search | | | | searched on about 1,001,985 times in the last |
| engines, Google, Yahoo, MSN, etc. A narrow | | | | month. This might be a good wide niche to |
| niche will usually have 2 to 4 keyword | | | | start from because of the ratio of supply to |
| phrases associated with it. An example would | | | | demand. You want low supply and high demand. |
| be a wide niche of "car parts". Narrower | | | | |
| niches would include "used auto part", "race | | | | You also want to see how hard it might be to |
| car part", "chevy car part", etc. You can see | | | | duplicate the higher-ranking sites |
| that this would produce quite a list of 2 to | | | | popularity. To assess this, check the sites |
| 4 keyword phrases that would narrow the wider | | | | PR rank, Alexa ranking and number of back |
| "car parts" niche. | | | | links to the site. |
| | | | |