| You've seen the claims about massive amounts | | | | niche to create pages of information? The more |
| of money being made on the Internet. Are they | | | | content available or that can be produced, the |
| true? YES! How can you get your share of this | | | | better. |
| Internet wealth? The odds are against you. Over | | | | - What are the best ways to identify a niche? |
| 90% of people who venture into the Internet to | | | | There are probably as many ways to identify a |
| make money fail. | | | | niche as there are people looking for a niche. Here |
| Well, you need a plan or some sort of process | | | | are some tried and true methods to locate a |
| that is proven and will work. If you work this plan | | | | niche that should allow you to identify some great |
| and stay true to the process, your chances of | | | | niche ideas. |
| success online will be much greater. | | | | - Your own knowledge and/or personal interests. |
| This process works, but there is no guarantee | | | | A hobby or passion for which you already have |
| that what you do will work. Success is very | | | | expertise. Remember, you are an expert if you |
| elusive. If you are persistent and willing to learn as | | | | say that you are and back it up with pertinent |
| you go, you should do quite well. | | | | information. |
| The Process is broken down into 7 steps. They | | | | - Desk Research. Articles, Browsing, and |
| are listed below, in the particular order that will | | | | Newsgroups. You can find all kinds of ideas looking |
| work. | | | | through publications from many sources. Keep an |
| 1. Niche Selection | | | | eye out for the advertisements. If you see |
| 2. Site Selection | | | | certain ones over and over, they are making |
| 3. Prioritizing the List | | | | money and would be worth taking a further look. |
| 4. Product Selection | | | | - Paid-for Research. If you have more money |
| 5. Presenting and Proposal | | | | than time, hire a consultant to find a niche that |
| 6. Logistics | | | | meets your specifications. You should be able to |
| 7. Review | | | | find excellent information with the right consultant. |
| The 7-step process is an iteractive process. After | | | | Be up front with them from the start as to your |
| reviewing, you may find that you have to go | | | | expectations, and they should come up with great |
| back to step 1 and modify to come up with a | | | | ideas. |
| winner. Let's go through step 1 in more detail. | | | | - Keyword/Niche Search Tools. The tried and true |
| Step 1. Niche Selection | | | | method is using keyword tools to find niches that |
| - You will want to find a niche that is tightly | | | | should be profitable. Keep in mind that when you |
| focused within a wider niche essentially, a niche | | | | do a search on the search engines, such as |
| within a niche. The more narrow your focus, the | | | | Google, you are seeing the supply for that niche. |
| easier it will be to rise to the top of that niche. | | | | Tools such as Overture's Keyword Selector Tool |
| Once you have conquered the tightly focused | | | | will provide you with the demand side. You want |
| niche, you can expand to the wider niche, and on | | | | to find keyword phrases for your niche that have |
| up the chain. You can get ideas from online | | | | low supply and high demand. As an example, a |
| resources such as any of the big search engines, | | | | search on Google for "auto part" shows about |
| Google, Yahoo, MSN, etc. A narrow niche will | | | | 1,350,000 sites that are listed for "auto part". |
| usually have 2 to 4 keyword phrases associated | | | | Overture's Keyword Selector Tool shows that |
| with it. An example would be a wide niche of "car | | | | "auto part" was searched on about 1,001,985 |
| parts". Narrower niches would include "used auto | | | | times in the last month. This might be a good |
| part", "race car part", "chevy car part", etc. You | | | | wide niche to start from because of the ratio of |
| can see that this would produce quite a list of 2 | | | | supply to demand. You want low supply and high |
| to 4 keyword phrases that would narrow the | | | | demand. |
| wider "car parts" niche. | | | | You also want to see how hard it might be to |
| - Another thing to keep in mind when selecting a | | | | duplicate the higher-ranking sites popularity. To |
| narrow niche is the content that will be available | | | | assess this, check the sites PR rank, Alexa |
| for the product niche. Will you be able to find | | | | ranking and number of back links to the site. |
| enough content related to the narrow product | | | | |