| Accelerating careers, complex lifestyle and | | | | choose a Volvo with the right appeal as early as |
| demanding needs are the characteristics of living | | | | possible." |
| an urban life. The demands are glaring even in the | | | | In addition, HÃ¥kan Abrahamsson, the C30 |
| driving multitude. Hence, to address the growing | | | | Project Director noted, "Sporty driving |
| demands in modern urban driving Volvo came up | | | | characteristics are a must to attract this |
| with C30. It is set to deliver a youthful, dynamic | | | | customer category. A car that radiates muscular |
| and trendy look and performance. | | | | agility has to live up to its appearance once you |
| Fredrik Arp, President and CEO of Volvo Cars | | | | slip behind the steering wheel." |
| noted, "We know there are large numbers of | | | | Volvo has focused on boosting the hectic |
| fairly young, successful people who are attracted | | | | lifestyles of young urbanites. Abrahamsson further |
| by our brand, but who still cannot find a model in | | | | explains, "These customers move in a fast pace |
| our range that exactly matches their taste and | | | | between home, work, meetings, the gym and |
| lifestyle. The Volvo C30 Design Concept was | | | | their favorite restaurants and nightclubs in town. |
| developed precisely for this group." Arp added, | | | | Many of them describe their ideal car as a |
| "The Volvo C30 plays an important role in the | | | | runabout - a nimble car to get them where they |
| hunt for sales growth to 600,000 cars a year. It | | | | want to go. They focus on attractive design and |
| is vital that we broaden our model range so that | | | | entertaining driving properties and rarely go more |
| customers with an active urban lifestyle can | | | | than two people in the car. |