The Enduring Appeal Of Classic Toys

Every Christmas, it seems like there's a new andof Meccano, introduced the first Hornby train sets.
different group of toys battling for our children'sThe popular 'Hornby Dublo' line was released in
attention. A few years ago, Japanese virtual pets1938. After a halt in production caused by the
like Pokemon and Tamagotchi were all the rage,Second World War, the trains were reintroduced
and shortly after that, toys like Furby and thein 1947 and have been a favourite with children
Teletubbies seemed to dominate Christmas. Manyand collectors ever since. The Hornby company
of these toys come and go as children losealso created Dinky toys, a line of miniature toy
interest and move on to the 'next big thing'. Butcars, which were bought by the manufacturers of
there are some toys, dolls, and games whoseMatchbox cars in the late 1980s.
appeal has lasted for generations, and are stillScalextric is another name in the world of toy
popular with children whose parents, or evenvehicles which has stood the test of time, having
grandparents, enjoyed playing with them whenpopulated toy shops for over 50 years. The slot
they were young.car racing sets have been in production since 1957
Toys, dolls and games that have delighted forand have never lost their appeal to kids of all
decadesages. Scalextric are now owned by Hornby
There are some classic names in the toy industryRailways.
that immediately spring to mind, perhaps one ofFamily favourites for generations
the most obvious being Barbie. This fashionableAs well as dolls and toys, there are a number of
young lady has been a favourite with young girlsboard games that have continued to be
(and young boys) since her launch in 1959. Barbiefavourites with all the family for generations.
was created by Ruth Handler, whose husbandPerhaps the best known is Monopoly. The
was a co-founder of the Mattel toy company.commonly-known version of this board game was
Before Barbie, most dolls were based on babies.patented in 1935 by Charles Drew, with the board
Handler noticed that her daughter enjoyed givingfeaturing locations from in and around Atlantic
adult roles to these dolls, and spotted a gap in theCity, New Jersey. It was a based on an older
market. After seeing an adult doll on a trip toboard game, The Landlord's Game, invented in
Germany, she came back with the idea for the1904 by Elizabeth Phillips. Many versions of
Barbie doll, which was an enormous success on itsMonopoly now exist, some with streets, towns
release. Today, Barbie is responsible for 80% ofand other locations from various countries, some
Mattel's revenue.based on popular films and television programmes
Another famous 'doll' that has stood the test oflike Star Wars and The Simpsons.
time is Action Man. Originally launched in 1966 andOther board games which have endured over the
based on the American GI Joe range, Action Mandecades are Scrabble, first launched in 1938, and
came in a variety of military outfits and was aCluedo, released in 1948. As with Monopoly, both
popular toy with children until the closure of itsof these games are available in a number of
original manufacturer in 1984. Action Man was sodifferent versions, which has helped to keep them
missed that in 1993 Hasbro, makers of GI Joe,popular with young and old players over the
relaunched the toy, and the line is still going strongyears.
today.So next time you're in the toy shop, look beyond
Classic toy cars and trainsthe latest fads and fashions. Take a look at how
Toy vehicles have also been perennially popular,many toys are still around from your own
and one name in particular has been synonymouschildhood. Chances are they'll be entertaining your
with toy trains and cars for almost a century. Inchildren, and grandchildren, for many years to
the early twentieth century Frank Hornby, whocome.
had already achieved success with the invention