| The association between watches and cars is, for | | | | there are many more associations between the |
| many people, easy to place. There are women | | | | two industries than can easily be listed. |
| that will roll their eyes and assume it is the | | | | One such association missed earlier was Jaeger |
| 'gadget appeal', there are men that will assume it's | | | | LeCoultre's connection to the Le Mans Aston |
| about image - while men do not wear fashionable | | | | Martin Racing team, which it sponsors. At this |
| earrings and handbags in the way that women do, | | | | year's race one of the team's drivers, Harold |
| the status of a watch, car or jacket proves that | | | | Primat, was wearing Jaeger LeCoultre's latest |
| fashion is not a one-gender issue. | | | | development, the AMVOX2 Chronograph. The |
| But the connection goes deeper. And it's not just | | | | only chronograph in the world that doesn't require |
| a 'man thing'. Many women, too, will vouch that a | | | | push buttons to activate, the AMVOX" |
| love of good cars or bikes and a love of watches | | | | Chronograph is activated by pushing the sapphire |
| make perfect sense to anyone with more than a | | | | crystal dial at the 12 o'clock position to stop and |
| passing interest in either. Both require considerable | | | | star the timer, and pressing the 6 o'clock position |
| expertise to run at their best. Both consist of a | | | | to reset. Two limited editions of 100 watches |
| myriad of specialist components and need regular | | | | each are being released to celebrate the |
| maintenance, be it an oil change or a winding. | | | | association between car and watch. |
| There is something in the craftsmanship of a | | | | There are a myriad of connections that have |
| well-made watch or car that stands out; it's | | | | nothing to do with racing, too. for example, |
| impossible to just rush the process along and | | | | Breitling has close ties with luxury car |
| expect anywhere like the same results. | | | | manufacturer Bentley, and produce a line of |
| Perhaps that is why so many watch brands have | | | | watches designed to reflect the qualities found in |
| close ties to motor sports. Rolex, among its many | | | | their vehicles. Panerai have an affiliation with |
| sporting connections, is associated with an | | | | Ferrari, and have a range of exclusive, high-quality |
| American championship, the Rolex Sports Car | | | | watches which bear the legendary prancing horse |
| Series, which it has sponsored since 2002. On the | | | | and Ferrari name, although they do not sponsor |
| other side of the Atlantic, Tissot is the official | | | | any of the Italian sports car manufacturers' racing |
| timer for the Moto GP, Oris sponsors Team | | | | endeavours. |
| Williams in Formula 1, TW Steel sponsors and | | | | There are connections throughout motoring to |
| times the A1GP, Tag Heuer has ambassadors in | | | | the horological world, particularly between luxury |
| Formula 1 racers Heikki Kovalainen, Kimi | | | | watches and sports car companies. And when |
| Raikkonen, Lewis Hamilton and Sebastien Bourdais, | | | | you boil it down, the link really does become |
| and Audemars Piguet also has a presence in the | | | | obvious. The degree of luxury in an exquisite |
| world's mot famous racing championships, with | | | | sports car and a truly magnificent wristwatch is |
| Jarno Trulli, Rubens Barrichello and Sebastien | | | | the same - they are both items that thousands |
| Buemi all being brand ambassadors. This seemingly | | | | aspire to own. |
| comprehensive list just touches the surface - | | | | |