Toyota Invading the Truck and Bus Segment in India

Toyota Motor Corporation, currently the largestbrownfield plant at its existing facility in Bidadi,”
auto maker in the industry, is fast tracking clearthey added. This was in relation to Toyota’s
and definite plans to strengthen thecurrent plan of creating a manufacturing facility
company’s stability. They have settled bracedwith the recognition of Rajasthan government.
foundation in each of their market, of whichAccording to an industry observer, “Any
recently brought success in India. After Toyotamajor auto manufacturing facility would require a
thoroughly managed to prosper with theirminimum investment of Rs 1,500 crore.” They
premium cars and multi-utility vehicles in thesaid “Rajasthan government plans to offer
country, they are now opting to flourish in thetailor made tax sops to the tune of about Rx 500
truck and bus segment. In relation to that, thecrore over a period of time for companies looking
company is in negotiation to settle ato invest in excess of Rs 1,000 crore.
manufacturing facility for the said commercialManufacturing facilities that is part of
vehicles.Toyota’s plan is not just for the commercial
Hino was known to be the brand behind Toyotavehicles, but also for some of their luxury brands
manufacturer’s trucks and buses. Since theysuch as Lexus, and subsidiary brands such as
were able to release 52,684 units sold in JapanDaihatsu.
and has exported a total of 47,550 units, theyAs what was been discussed in an article,
have concluded that the segment should be given“Toyota is in parleys with the Karnataka
focus this time. It has the potential to bring forthgovernment for additional land to set-up a housing
further success to Toyota. It can be noted thatsociety for its workforce.” This will eventually
auto makers Volvo and Mercedes have earlieroffer employment in the area and would further
engaged in expanding their interest in the sameincrease the availability of the cars in demand.
segment. They are all attracted to the $5 billionExpansion on quality auto parts and accessories
market, which was initially dominated by Tatasuch as Toyota floor mats production might as
Motors and Ashok Leyland.well be prevalent to help further boost the on
A source was reported to have said, “Earlier,going project.
Toyota had met Rajasthan government with planFor now, we would just then be observing the
of setting up its small car facility.”progress as Toyota officials said, “As a policy
“But the company has now decided towe don’t comment on our future plans.
manufacture small car in Karnataka, at a