| Unless you are a total trivia buff, here are some | | | | million. This is a union that has meant success for |
| things I bet you didn't know about TAG Heuer. | | | | all involved. |
| The company was originally formed by a Heuer, | | | | TAG Heuer has deep roots in the Formula 1 |
| Edouard Heuer, to be exact, but where did the | | | | world. The companies first Ambassador was |
| "TAG" come in? It was put together in 1985, | | | | Formula 1 driver Jo Siffert, back in 1969. The |
| when TAG acquired Heuer. TAG was a high tech | | | | watchmakers Formula One Calibre is one of TAG |
| manufacturer of turbochargers for | | | | Heuer's most famous Chronographs. The Formula |
| high-performance vehicles, like Formula One | | | | One has been said to be the easiest to read |
| racers. The TAG stands for "Techniques d'Avant | | | | chrono because of its electro mechanical |
| Garde". | | | | movement, patented by them. This timepiece is |
| Heuer is responsible for numerous patents in their | | | | accurate to within 100th of a second. |
| early years, including a patent for the world's first | | | | Another Formula One version is the Formula 1 |
| Chronograph, the first automatic chronograph, and | | | | Grande Date. The Grande Date features six of |
| the first square chronograph. The components | | | | the legendary TAG Heuer fundamentals. A |
| that they, and many other famous watchmakers | | | | unidirectional steel carbide coated bezel, water |
| currently use are the same ones created long | | | | resistance to 200 meters, hour markers and |
| ago. The Chronographic feature means that a | | | | hands in a luminescent finish, a scratch resistant |
| watch can act as a timepiece as well as a stop | | | | sapphire crystal, a bracelet crafted with an |
| watch. | | | | extender and a double safety clasp, and a |
| Heuer was responsible for inventing, and patenting | | | | "Easy-Grip" screw in crown. These are just two |
| the world's first dashboard chronograph. This | | | | of the amazing Formula 1 timepieces by TAG |
| instrument was equipped with features that could | | | | Heuer. |
| track the duration of a trip for up to 12 hours. | | | | The 2007 award for best product design went to |
| Their exceptional history of innovative ideas, like | | | | TAG Heuer for their Monaco Calibre 360 LS |
| the chronograph lead them to be asked to be the | | | | Concept Chronograph. This watch went up against |
| Official Timekeeper of the Paris Olympics, a | | | | 2,200 other timepieces and came away the |
| tradition that began in 1924. The company is | | | | winner. |
| actually owned by another luxury brand company, | | | | TAG Heuer, innovators, pioneers, and still ticking |
| Louis Vuitton. LVMH purchased 50.1% of the | | | | strong. |
| companies stock in 1999, for an estimated $730 | | | | |