| The TAG Formula One range of watches has an | | | | In the past TAG Heuer has had a relationship with |
| incredible reputation to live up to, both from the | | | | the outstanding Ferrari team, and more recently |
| TAG Heuer name and from the exciting | | | | with McLaren Mercedes. |
| motorsport it is attributed to. | | | | Although TAG Heuer no longer sponsors McLaren |
| Due to its longstanding reputation for providing | | | | Mercedes, they have taken under their |
| durable and precise watches to sportsmen and | | | | sponsorship wing one particular driver from the |
| women, TAG Heuer has sponsored a multitude of | | | | McLaren team. Lewis Hamilton was the youngest |
| high profile sporting events and athletes. In fact, it | | | | ever driver to secure a F1 contract and in only his |
| was the accuracy of the timepieces that saw | | | | first season finished second in the championship, |
| many cars, boats and aircraft fitted with Heuer | | | | having broken numerous rookie and UK driver |
| clocks and timers from the early Twentieth | | | | records. With Hamilton performing so well, even in |
| Century onwards. | | | | his second season, TAG have certainly picked a |
| One sport that is particularly associated with the | | | | driver who will bring them international attention. |
| TAG Heuer name is that of Formula 1 motor | | | | TAG Heuer have many superb watches within |
| racing. In 1986, when TAG Heuer officially became | | | | their range but the Formula One watch is |
| a company, it was through the amalgamation of | | | | considered one of the best. There are a number |
| the famous Heuer Swiss watchmakers and TAG | | | | of different models within the TAG Formula One |
| (Techniques d'Avant Garde), a manufacturer | | | | range but the most popular are the men's |
| whose products included engine parts for F1 cars. | | | | chronograph and the Indy 500. |