| tart --> | | | | and therefore television) stage. There is also |
| Sponsoring is one of the ways to build and | | | | uncertainty about Telefonica; the Spanish Telecom |
| fortalice a brand. And sport is always a good | | | | company that could leave Renault F1 sponsorship |
| target. But sport it not the only target. | | | | after Fernando Alonso (from Spain) switches |
| Sponsorship at ING consists of three main | | | | from Renault to the McLaren team). |
| programmes: sports, art and culture, and | | | | ING is a company that is both a (investment) |
| community development. states the ING sponsor | | | | bank and an insurer. |
| policy. ( | | | | According to ING, ...ING has selected Formula 1 as |
| ) | | | | a strong platform from which to build global brand |
| Running has been ING's main target for sponsoring | | | | awareness ... The opportunities this agreement |
| sports events; because it is a sport of universal | | | | provides include virtually year-round global |
| appeal, practiced by and accessible to millions of | | | | exposure. Grand Prix races take place in 17 |
| people across the globe ... One of the largest | | | | countries, of which ING is active in 15. Formula |
| events in our programme is the ING New York | | | | One attracts 850 million television viewers per |
| City Marathon. | | | | year. |
| Running is one of the healthiest sports there is, | | | | In difference with running, Formula One |
| healthy in many senses: it is a sport that can be | | | | (sponsorship) is a lot more risky. Not only for |
| practiced indoors, in nature, on the street (New | | | | what happened to Ayrton Senna. But Formula |
| York) and nearly everybody can join and it | | | | One is a more controversial sport than Running, |
| doesn't require any fuel. | | | | maybe not as controversial as Bull fighting, but |
| Only recently, ING added a new sport to its | | | | there are people who are against it. |
| sponsorship portfolio and that is Formula One, by | | | | As ING is a Bank as well as an Insurer, I would |
| sponsoring the Renault F1. Renault has been | | | | say that running would fit better with the insurer's |
| looking for a new sponsor as the tobacco | | | | image, the Formula One more with the |
| sponsors (Mild Seven) are banned from the (F1 | | | | (investment) bank image. |