| an any other televised sport, marketing and | | | | necessities like bandage strips and sunscreen, but |
| sponsorship is the king of stock car racing like | | | | these come with earplugs. If you’ve never |
| NASCAR. Auto racing is really a marketing dream | | | | been to a stock car race you might not expect |
| as just about every surface seems to be for | | | | to need them, but even a little dirt track in the |
| sale! The marketing and promotion doesn’t | | | | middle of rural Illinois can be almost deafeningly |
| end when the race is over, either. There are | | | | loud. You could even use the same kit for |
| promotional items with an auto racing theme as | | | | concerts if you end up a little too painfully close to |
| varied and wide ranging as the variety of | | | | the speakers. |
| marketing and sponsorship opportunities at the | | | | Headwear is a good way to go, there’s |
| race track. Shift your promotions into top gear | | | | plenty of room for customizing and they can |
| and take advantage of the fact that NASCAR | | | | come with some pretty sporty designs like |
| races are happening just about all year long. | | | | flames or checked flags. Speaking of flags, this |
| Football is the most watched televised sport in | | | | sport uses them with every race, so you can go |
| the United States, and NASCAR comes in at a | | | | ahead and give the race fans among your |
| strong second place. This means a huge built-in | | | | customers their own flags to wave around and |
| audience. Billions of dollars are changing hands | | | | be a part of the fun. The most unique auto racing |
| every year in NASCAR and the businesses built | | | | promotional item would probably be a replica |
| around it that use licensed products. Clearly, you | | | | helmet. Those get a little pricey at about one |
| won’t be the only company out there | | | | hundred dollars each, so you’ll really need |
| trying to capitalize on its popularity. Try to avoid | | | | an appropriate tie-in to lay down that amount of |
| taking the easy route, like a little toy stock car | | | | money unless you’re intending to use it as |
| your can slap a company logo on or maybe even | | | | a corporate gift. |
| a car shaped keychain; something that has | | | | Seventy five million fans are out there dropping |
| probably been done to death by now. Instead of | | | | millions of dollars on products from NASCAR |
| just a little metal toy car for the kids, make it a | | | | every year. This doesn’t even factor in all |
| little more creative by going the remote-control | | | | of the smaller, less publicized local stock car |
| car direction. This would be more likely to see | | | | operations that have their own audiences and |
| some use by your customers and definitely | | | | own marketing communities. It’s hard to |
| captures the fun factor! | | | | keep track of all the marketing angles this sport |
| Since sports are typically an outdoor occasion, kits | | | | has to it, but there’s most certainly a way |
| like first aid kits are a popular promotional item. | | | | for your business to capitalize; from something as |
| Believe it or not, there’s an auto-racing | | | | limited as a local race event to the nationwide |
| style kit! You have all the usual summer sport | | | | racing organizations like NASCAR. |