| There is enormous potential for promotional pens | | | | longer and thus getting more eye time. It will also |
| in the Formula 1 Racing advertising market. | | | | imply the high quality of the product or service |
| Anything from individual drivers to upcoming races | | | | that is being promoted. So the personalised pens |
| or even supply brands could be customised on | | | | chosen should be stylish and long lasting. They |
| the pens. And the large gatherings of people at | | | | don't have to be expensive, but they need to be |
| race events are an ideal place to distribute these | | | | reliable. Several samples should be tested to |
| products. Whenever a Formula 1 fan is writing a | | | | ensure quality. Once you have the model picked |
| cheque or filling out some paperwork, they will | | | | out you should choose a catchy design that is |
| have their favourite driver in front of them. And | | | | clear and easily visible. |
| as with other race car fan toys, promotional pens | | | | The best place to distribute your new promotional |
| could even become rare collector's items. | | | | pens is naturally at Formula 1 events. You can |
| When a race fan buys a poster of a model car it | | | | have printed pens given to each person as they |
| will sit in their room or office, only to be seen by | | | | enter the track. Similarly you could work out a |
| the occasional visitor. However with a pen it's | | | | deal with retailers who specialise in Formula 1 |
| different. Its size and usefulness makes it | | | | merchandise to offer a free pen with every |
| something that people frequently carry around | | | | purchase. This would benefit you and the store. |
| with them in their purse or shirt pocket. Pens are | | | | College campuses and schools is another place |
| constantly travelling with their owners and so get | | | | where your printed pens can effectively be given |
| much more exposure than other promotional | | | | out. No one values a free pen more than an |
| paraphernalia. Better yet, pens are regularly left | | | | undergraduate. And they will certainly let one of |
| behind or given to others. So not only was the | | | | their peers borrow it at some point. On the other |
| intended audience the recipient of your marketing | | | | extreme, free pens with race car designs could |
| efforts, but now another potential client will hold | | | | be sent to elementary schools were the children |
| your advertisement in their hand. And so many | | | | would certainly appreciate any way to make |
| times a promotional pen is recycled throughout | | | | learning a little less boring. |
| the population and able to reach a much larger | | | | Promotional pens are an inexpensive and effective |
| segment of the population than originally calculated. | | | | method for Formula 1 to get its message across. |
| One key ingredient to successfully executing a | | | | With very little cost or effort a very good value |
| customised item promotion is the quality of the | | | | can be found. |
| item. Not only will a high quality item be around | | | | |