Lewis Hamilton - Formula One Champion and Global Brand

It was probably the most nail-biting,racing gradually became reality over the years, his
right-to-the-wire race ever to take place indedication to becoming a winner strengthened. But
Formula One and on Sunday 2nd November 2008,did he realise that not only would he become a
floors all over the United Kingdom were poundedFormula One hero, he would also become a world
by hundreds of thousands of feet as racing fansrecord holder, a global brand and probably one of
literally jumped for joy when Lewis Hamilton finallythe highest earning sports people in the world?
achieved his dream: to become the Formula OneAt only 23 years of age Lewis Hamilton has a
World Champion.good ten years left to reign over Formula One,
Hearts leapt at the last when Timo Glock fell backand it has been estimated his earnings by 2012
and Hamilton made the fifth place he socould clock in at a staggering £500million,
desperately needed to get him those vital points,providing he keeps winning of course.
taking him just one point above Felipe Massa toCurrently occupying the top podium spot for the
clinch the revered title.title of highest earning sports person is Tiger
A few days, on as the celebrations reside, weWoods who is set to have earned around a billion
can't help think about how this life changingdollars from sport by 2010.
experience is going to affect Lewis Hamilton, theBut whilst Lewis may not yet be on pole for this
youngest ever Formula One World Champion,particular race, becoming a global brand will bring a
who is now on course to become a global brandsubstantial boost to his overall earnings thanks to
and possibly the highest earning sports person ina combination of his championship win; the fact
history.that unlike other sports, Formula One is known
Born on the 7th of January 1985 in Stevenage,throughout every continent of the world; and of
Hertfordshire and named after nine-time Olympiccourse because of his sheer likeability and appeal
gold medal winner Carl Lewis, Hamilton's racingto people of all ages and genders.
career started at the age of eight at Rye HouseSo with years of motor racing ahead of him, the
Kart Circuit in his home county. It wasn't longonly way seems to be up for Lewis Hamilton, the
before he started to match his namesake'sordinary boy-done-good from Hertfordshire who
winning ways and at the age of ten he knew justhas already, and will continue to inspire thousands
what he wanted to be when he grew up:of parents and children, showing them that
approaching Ron Dennis, McLaren Formula Onenothing is impossible and that dreams really can be
boss, for an autograph he bluntly told him heachieved if you work hard enough at achieving
would one day be racing his cars!them.
As Hamilton's dream of making a career in motor