| The good thing about catalogs is that people keep | | | | the cover along with 1 or 2 small photos that |
| them for months or until new copies have arrived. | | | | highlight its main features - this could be photos of |
| When designed with your logo and business name, | | | | the engine for great mileage and the truck bed |
| this will give a good opportunity for your business | | | | for sturdiness. In the inside pages, you should |
| to generate brand recognition. | | | | organize your products according to category. |
| However, not every catalog out there gets the | | | | Create separate sections for trucks, sedans, |
| chance to be read and kept. Yours should have | | | | coupes, sports cars, SUVs and AUVs. You should |
| the essential design elements and persuasive | | | | also indicate these sections in a table of contents |
| content to stir up the interest of your | | | | page to help readers easily jump to the pages |
| prospective clients. And since you are selling cars, | | | | that they want to see. |
| your catalog print should be enticing enough to | | | | It is also important to be consistent with your |
| convince people to buy from your stocks. | | | | style and keep the catalogs simple yet appealing. |
| Design Tips for Catalog Marketing | | | | If your catalogs are all about trucks, then the |
| First up is to know your audience and know what | | | | style of your catalogs should adhere to the |
| appeals to them. You can conduct research on | | | | theme. You should limit your use of fonts too. |
| customer behavior towards advertisement and | | | | There is allure in simplicity, they say. And this is |
| visual stimulation to know what designs may or | | | | true with catalog prints. You don't have to be so |
| may not appeal to particular group of people. Like | | | | elaborate with it. Just include the important |
| if your next catalog issue is for sports car | | | | elements for the design, tell your readers about |
| fanatics, then you should use images of sports | | | | the benefits and features, the prices. |
| cars, racing as well as colors and graphics | | | | Lastly, design your catalog prints within your |
| associated with sports cars and speed. | | | | budget. There is no need to spend so much for |
| You also have to use your photos wisely. Photos | | | | your catalogs if you know your options. You can |
| play a very important role in the visual aspect of | | | | design your prints in small or digest sizes - these |
| any print materials and people are easily attracted | | | | are the economical sizes for catalogs. These will |
| to beautiful, high resolution photos. In your | | | | also save you some money on mailing. |
| catalogs, include several photos that were shot | | | | The designs of your catalog prints are important |
| from different angles to highlight the features of | | | | because these are the keys to successful catalog |
| the vehicles that you are selling. If you think you | | | | marketing. Appeal to your prospective clients, be |
| can't make a decent shot, better not push it and | | | | consistent in your design and highlight your top |
| let a professional photographer do the photo | | | | sellers - these are the essentials that you should |
| shoot. | | | | keep in mind. Designing your catalogs with the |
| The most appealing and top selling vehicle in your | | | | right size can also save you money. These |
| car dealership should be on the cover. For | | | | services are oall available online, so hurry and print |
| example, your top seller is a Chevrolet truck. You | | | | online now. |
| can include a high resolution photo of the truck on | | | | |