| Perhaps more than any other sport, just about | | | | to a stock car race you might not expect to |
| every surface at a NASCAR race you'll see has a | | | | need them, but even a little dirt track in the |
| sponsor plastered on it... a real marketing dream! | | | | middle of rural Illinois can be almost deafeningly |
| The marketing and promotion doesn't end when | | | | loud. You could even use the same kit for |
| the race is over, either. There are promotional | | | | concerts if you end up a little too painfully close to |
| items with an auto racing theme as varied and | | | | the speakers. |
| wide ranging as the advertising you'll see at the | | | | Headwear is a good way to go, there's plenty of |
| track. NASCAR races are happening just about all | | | | room for customizing and they can come with |
| year long, so strap yourself in and start burning | | | | some pretty sporty designs like flames or |
| some promotional rubber! | | | | checked flags. Speaking of flags, this sport uses |
| Only does football rank higher than NASCAR in | | | | them with every race, so you can go ahead and |
| ratings for televised sports, so you've got a good | | | | give the race fans among your customers their |
| built-in audience if you can work some auto racing | | | | own flags to wave around and be a part of the |
| products into your marketing budget. There's | | | | fun. The most unique auto racing promotional item |
| billions of dollars moving around out there around | | | | would probably be a replica helmet. Those get a |
| stock car racing, and NASCAR specifically, so you | | | | little pricey at about one hundred dollars each, so |
| won't be the only company out there trying to | | | | you'll really need an appropriate tie-in to lay down |
| capitalize on its popularity. You can try something | | | | that amount of money unless you're intending to |
| obvious, like a little toy stock car your can slap a | | | | use it as a corporate gift. |
| company logo on or maybe even a car shaped | | | | 75 million fans drop billions of dollars on licensed |
| keychain, but that has probably been done to | | | | products from NASCAR every year. There's |
| death by now. Try to be a little more creative | | | | stock car races of every stripe that aren't even |
| than that; consider going with an actual | | | | associated with NASCAR either, a lot of it local or |
| promotional remote control car instead. This would | | | | State specific. It's hard to keep track of all the |
| be more likely to see some use by your | | | | marketing angles this sport has to it, but there's |
| customers and definitely captures the fun factor! | | | | most certainly a way for your business to |
| If you want to market to any sport, first aid | | | | capitalize; from something as limited as a local |
| style kits are always popular. Auto racing has | | | | race event to the nationwide racing organizations |
| these, too! You have all the usual summer sport | | | | like NASCAR. Put the pedal to the medal and you'll |
| necessities like bandage strips and sunscreen, but | | | | lead the pack! |
| these come with earplugs. If you've never been | | | | |