| Good advertising is key to the sales of any | | | | also its very stylish design. |
| product, that is a given. Companies are always | | | | The advertising strategy employed by the |
| outdoing themselves and their competition when it | | | | company is not new to the public - other |
| comes to advertising their products no matter | | | | companies have employed the ploy with varying |
| what medium they use. Different approaches are | | | | results. The Dr. Pepper Co. labeled their product as |
| employed to attract their prospective buyers. In | | | | "the most misunderstood soft drink" which |
| Volvo's case, they opt for the freewill campaign in | | | | focuses on the products oddities. The result of |
| the advertising of their all-new compact luxury | | | | the campaign is a success unlike when General |
| car, the Volvo C30. The car is the first entry of | | | | Motors offered consumers to make their own |
| the company known for safety features to the | | | | Web ads about the then newly released |
| market that also includes the Audi A3 and the | | | | Chevrolet Tahoe SUV and some consumers |
| BMW 1-Series. This is their first outing in the | | | | made bad remarks about the sport utility vehicle. |
| compact luxury market and the introduction of | | | | Results may vary when a strategy like that is |
| the car to the public via their advertisements is | | | | employed but Volvo is intent to bring their |
| indeed very crucial. | | | | product to the attention of the younger |
| The company opts for the quirky love it or hate | | | | generation that they are willing to face the risk of |
| it campaign to show to the public that they have | | | | running such ads. |
| their own choice whether to like it or not instead | | | | No matter what the impact of the advertisement |
| of telling them why they should like it. The team | | | | would be on the actual sale of the car remains to |
| behind the company's advertisement shows off | | | | be seen but looking at the car with its stylish |
| the car for the public to assess it, from the front | | | | exterior design, it would surely get a much |
| bumper to the Volvo park lights. The strategy is | | | | deserved warm welcome from the consumers. |
| aimed to attract the younger car buyers which | | | | The interior of the vehicle can change anybody's |
| they infer are tuned into quirky advertisements. | | | | mind to love the car due to its luxurious interior. |
| The plan is to let the people decide for | | | | Driving the car could also greatly improve the |
| themselves what are the good qualities that their | | | | car's standing in the acceptance level of its |
| car has and what traits it has that they do not | | | | prospective buyers. Add to that the safety |
| want in a car. This shows the confidence that the | | | | features packed into the car and its value would |
| company has on their car's strong selling points | | | | surely increase. |
| which include its high level of performance and | | | | |