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Volvo Steps Into Crossover Market

The crossover class is the hottest oneit has been developing safety feature
in the United States auto market. Thisafter safety feature. Volvo vehicle have
is because crossovers combine the largebeen known the world over for having
interior of SUVs with the handlingthese safety features. The XC60 is not
dynamics and fuel efficiency of smallan exception.
cars.According to the automaker, one of the
Skyrocketing gas prices has forcedmost advanced safety features of the
consumers to forgo purchasing a largeXC60 is the City Safety. This safety
SUV or a pickup truck. But withfeature helps drivers avoid accident
crossovers, consumer can have the nextduring low-speed driving which happens
best thing to a SUV. Thus, it is notusually during city driving.
surprising that automakers are coming up"We are the first manufacturer in the
with their own crossover models.world to offer this type of feature as
Swedish automaker Volvo recentlystandard. City Safety clearly shows that
announced the arrival of the Volvo XC60the new Volvo XC60 is the safest car
in the competitive market. The XC60 hasVolvo has ever produced. The car is
the toughness that the XC90 is knownpacked with our accumulated safety
for. This is coupled with a sportyknow-how and technology, both when it
appearance and performance commonlycomes to preventing accidents and
found on smaller cars.protecting all the occupants in a
Volvo Cars Design chief Steve Mattincollision," said Volvo Chief Executive
said that this the most energizedOfficer and President Fredrik Arp.
vehicle in the automaker's lineup. "ThisArp also said that the sporty appearance
car is charged with more emotive formof the XC60 merits it a place in a
and more energy than any other Volvo.garage of someone who already owns a
We're elevating our design DNA to anVolvo C30. "One might say that this
entirely new level by literally turningcould be the C30 owner's next car. It's
up the visual volume," said Mattin.as sporty and exciting, but more
Mattin also pointed out that the XC60 iscapable. With the Volvo XC60, we are
designed to radiate its sleekness evenwidening our model range to attract even
from a distance. "If you say that you'dmore customers with an active urban
recognise a Volvo from a hundred metreslifestyle," impressed Arp.
away today, I dare say the XC60 radiatesApart from the safety features of the
a clear Volvo presence from at leastXC60, it is also equipped with reliable
twice that distance," enthused Mattin.auto parts such as those used on other
Being a Volvo, it is expected that theVolvo models including the Volvo 850
XC60 will be filled with safetyradiator.
features. In the eighty years of Volvo,



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