Volvo Steps Into Crossover Market

The crossover class is the hottest one in thebe filled with safety features. In the eighty years
United States auto market. This is becauseof Volvo, it has been developing safety feature
crossovers combine the large interior of SUVsafter safety feature. Volvo vehicle have been
with the handling dynamics and fuel efficiency ofknown the world over for having these safety
small cars.features. The XC60 is not an exception.
Skyrocketing gas prices has forced consumers toAccording to the automaker, one of the most
forgo purchasing a large SUV or a pickup truck.advanced safety features of the XC60 is the City
But with crossovers, consumer can have theSafety. This safety feature helps drivers avoid
next best thing to a SUV. Thus, it is not surprisingaccident during low-speed driving which happens
that automakers are coming up with their ownusually during city driving.
crossover models."We are the first manufacturer in the world to
Swedish automaker Volvo recently announced theoffer this type of feature as standard. City
arrival of the Volvo XC60 in the competitiveSafety clearly shows that the new Volvo XC60 is
market. The XC60 has the toughness that thethe safest car Volvo has ever produced. The car
XC90 is known for. This is coupled with a sportyis packed with our accumulated safety know-how
appearance and performance commonly found onand technology, both when it comes to
smaller cars.preventing accidents and protecting all the
Volvo Cars Design chief Steve Mattin said thatoccupants in a collision," said Volvo Chief Executive
this the most energized vehicle in the automaker'sOfficer and President Fredrik Arp.
lineup. "This car is charged with more emotiveArp also said that the sporty appearance of the
form and more energy than any other Volvo.XC60 merits it a place in a garage of someone
We're elevating our design DNA to an entirelywho already owns a Volvo C30. "One might say
new level by literally turning up the visual volume,"that this could be the C30 owner's next car. It's
said Mattin.as sporty and exciting, but more capable. With
Mattin also pointed out that the XC60 is designedthe Volvo XC60, we are widening our model
to radiate its sleekness even from a distance. "Ifrange to attract even more customers with an
you say that you'd recognise a Volvo from aactive urban lifestyle," impressed Arp.
hundred metres away today, I dare say theApart from the safety features of the XC60, it is
XC60 radiates a clear Volvo presence from atalso equipped with reliable auto parts such as
least twice that distance," enthused Mattin.those used on other Volvo models including the
Being a Volvo, it is expected that the XC60 willVolvo 850 radiator.