The Reasons Why Strategic Planning Fails

Why does planning fail when it is usually peopleSadly, many organisations are too bogged by
with the brightest brains who will come togetherplanning by numbers and they tend to be very
to put these plans together?myopic and static. They analyse issues of today,
There are several reasons why planning fails:when in a strategic sense, they should be looking
Overly delegative to the wrong peopleat issues of tomorrow. Only so, would they be
Very typical of these important strategic planningable to see how the organisation can stand in the
exercises is a big parade of managementtimes of tomorrow.
consultants telling the top management what isGarbage In, Garbage Out
wrong with the company and what should beThis is the most common reason why planning
done to fix it in order to move it forward. Equallyfails. If there is no good inputs towards the plan
bad is to delegate this important planningto start with, then the output can never be
exercises to internal staff who don't exactly haveexpected to be robust and insightful.
much direct stake in this entire exercise e.g.Not Linked to Operations Or Implementation
frontline managers, customer service departmentThe real value in a strategic plan is the successful
etc.implementation of that plan. Many great plans fail
Too Rigid and Routinisedto take off as it does not link to operations or
Planning never succeeds if it is just viewed as animplementation. Great plans only remain as great
annual template filling exercise. Most of the timein paper and writing and does not contribute value
when planning cycle has arrived, there would be aunless successfully implemented.
flurry of forms and templates to fill and keyResistance to Change
performance indicators to consolidate. In thisPeople are typically resistant to change and prefer
fashion, there is never really true debate ofto stay in their comfort zone. With people who
where the company should be headingare anti-change, it would be hard for the
strategically and what should be done to reachorganisation to successfully push through their
there.strategy. Hence, it is important that
Only Static Analysiscommunication of the plans be handled carefully,
Strategic planning is about a longer term view andas well as the proper managment of such
sees into the far horizon. Hence, analysis shouldresistors.
always be taken with a broader, long term view.