Discover the thrills of car racing


NASCAR: The Rise Of A Racing Empire

In 1947, the sport of stock car racing was
becoming extremely popular and beginning toWith the growing success of this new sport,
draw large crowds of spectators. More driversBill France Sr. began construction of a 2.5
began taking an interest due to themile, high-banked superspeedway located four
increasing fan popularity. Cohesiveness,miles from the beach in Daytona. France
however, did not exist as rules differed fromfought to keep racing affiliated with Daytona
one racetrack to the next. Several tracksas others looked to the Bonneville Salt Flats
were built to produce one big show at ain Utah to avoid the outgoing tides at
county fair, or similar event, in order toDaytona Beach. Despite the desire of the city
capitalize on the crowds of fans that wereof Daytona hold onto it's beach racing
beginning to form. Other tracks, however,attraction, NASCAR quickly outgrew the beach.
were built more toward handling the cars andIn 1949, NASCAR moved it's events to the
not the crowds. Some tracks could accommodateDaytona International Speedway. The first
both the fans and the cars, but did little toDaytona 500 continued for 3 days due to a
adhere to the rules governing the neighboringdispute over the actual winner, which was
tracks.later proven to be Lee Petty, after careful
study  of  a  photograph  of  the  finish.
In late 1947, on a December day in Florida,
Bill France Sr. organized a meeting at theIn 1960, superspeedways opened just outside
Streamline Hotel in Daytona Beach. His focusof Atlanta, Georgia and Charlotte, North
for the meeting was to discuss the mattersCarolina. In 1961, ABC televised a race from
facing the future of stock car racing. FromDaytona. In 1969, Alabama International Motor
this meeting emerged, what is now known as,Speedway (now known as Talladega
NASCAR (The National Association of Stock CarSuperspeedway) was opened by Bill France Sr.
Auto Racing). When the meeting adjourned, fewIn later years, Bill Sr. passed the torch of
people had faith in the new organization orleadership to his son, Bill Jr. and corporate
it's future. France, however, knew otherwise.sponsorships began to arise as NASCAR went on
In fact, he believed that a sanctioning bodyto become the leader in worldwide motorsports
was exactly what the sport needed, but evenattendance. In 1979, the Daytona 500 was
he could not have imagined what he created ontelecast in it's entirety. By 1989, every
that  December  day.race  on  the  NASCAR schedule was broadcast.
The sport of NASCAR began to take shapeSince the beginning of NASCAR, new additions
rather quickly. After two months, thehave been added to include the NASCAR
inaugural NASCAR-sanctioned race was held onCraftsman Truck and Busch Grand National
Daytona's Beach Course. Red Byron, a stockseries. New drivers emerge every year to take
car legend, drove his Ford Modified to wintheir shot at stardom. For many, it's a
the event on February 15, 1948. It wasn'tlifelong dream to drive NASCAR and compete
until the following year that what we nowfor the glorious title of 'Champion.' At the
know as NASCAR Nextel Cup Series began. Theend of the season, points are tallied to see
first ever NASCAR Grand National (now knownwho has ran the most consistently throughout
as Nextel Cup) event was held at thethe year and that person becomes that year's
Charlotte, North Carolina fairgrounds. A hugeNASCAR  champion  for their respected series.
crowd gathered to see Jim Roper of Kansas win
this  historic  race.With the extreme growth of NASCAR through the
years, fans have demanded more opportunities
The new series was an instant success andto enjoy their favorite sport. The
plans were ongoing to bring in larger crowds,organization heard their voices and decided
more drivers and faster races. In 1950,to build NASCAR Thunder, a chain of
Darlington Raceway, the country's firstofficially-licensed apparel and souvenir
asphalt superspeedway, opened it's doors forstores, and the NASCAR Café, which
the new division. The first decade for NASCARincorporates racing with dining for a full
was one of tremendous growth and popularity.racing experience for all NASCAR fans. After
Drivers became heroes and skeptics became58 years, the sport continues to grow with
race fans. Names like Lee Petty, Fireballfans who travel across the country to see
Roberts and Buck Baker were to racing astheir favorite driver chase the checkered
Willie Mays, Mickey Mantle and 'The Duke'flag and, ultimately, a NASCAR championship.
were  to  baseball.



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