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How Nascar Became a Major American "sport"

NASCAR, or the National Association for drivers. The first intent was to race
Stock Car Auto Racing, is known as the Roadsters, Modified, and Stock cars. Only
largest motorsports sanctioning body in the Modified division raced during the
the United States. The three series under first year. The first season had 52
the auspices of NASCAR include the Modified dirt track races. By 1949, the
Craftsman Truck Series, the Nationwide Strictly Stock division made its debut
Series and the Sprint Cup. Some local Originally, the cars raced had to be
races such as the Whelen Modified Tour virtually factory models, but beginning
and the All-American Series from Whelen in 1950 it was recognized that
are overseen by NASCAR. Overall, 1500 modifications for safety and performance
races at 100 tracks are considered NASCAR were desirable and the Division was named
races. 'Grand National'. By the mid 1960s, the
Originally, NASCAR was viewed as a races were run with race cars and a stock
regional sport coming from the body.
Southeastern United States, but today it Only one of the original season race
ranks second only to football in tracks is still on the circuit
television rating in the U.S. In addition today-Martinsville Speedway. The
to broadcasts in the United States, races Darlington Raceway and the Indianapolis
by NASCAR drivers are shown in 150 Motor Speedway are both recognized world
countries globally. Fans show support of wide for their famous events in the world
the sport by purchasing licensed products of NASCAR racing. Originally, the race
in the amount of $3 billion annually. tracks were oval and measured 0.5 to 1
Fortune 500 companies recognize the power miles per lap. Darlington was 1.366 miles
of NASCAR fans and sponsor the sports and known as a Superspeedway following
more than any other sponsorship role. its construction in 1950. The track was
The headquarters of NASCAR is at Daytona wider and faster than other locales. In
Beach, Florida. There are four local 1959 the Daytona International Speedway
offices in North Carolina and regional at 2.5 miles became the sport icon.
offices in Arkansas, New York City and During the early 1970's new sponsorship
Los Angeles. Mexico City and Toronto was found for the sport in the RJ
Canada also have NASCAR offices. Reynolds Tobacco Company. The name of the
Additionally, most NASCAR teams consider series was changed from Grand National to
North Carolina home. the Winston Cup. The series today is
Originally, Daytona Beach was the known as the Sprint Cup. Prizes were
location where world land speed records increased significantly and a new points
were set with eight consecutive records system was developed. The series dropped
between 1927 and 1935. The Daytona Beach from 48 races during the season to 31
road course was the site of fifteen speed races. Busch Beer took on the sponsorship
records before 1935. As the location for of the next competitive level of racers,
land speed records moved to Bonneville known as the Late Model Sportsman.
Salt Flats, Daytona Beach was already ABC Sports began covering some of the
synonymous with fast cars both on the Grand National races but abandoned the
beach and on the coastal highway A1A. effort as not exciting enough for
The years of Prohibition followed by the ratings. In 1979, the Daytona 500 race
repeal in 1933 made use of fast cars with was picked up from flag to flag by CBS.
modified capacity driven at high speeds During the final lap, the two leaders
either to evade the police or later the wrecked on the backstretch and the third
revenuers. Much of this activity occurred place car driven by Richard Petty won the
near Wilkes County region of North race. The two wrecked car drivers and a
Carolina, but also in other parts of the family member proceeded to add to the
Southeastern United States. Races of the drama on national television by engaging
modified cars increased in numbers and in a fistfight. Fans that had been kept
popularity during those years. indoors by a major snowstorm on the U.S.
Three people were primary in the creation eastern seaboard were introduced to the
of the NASCAR governing body in 1948: excitement and drama of the sport.
William France, Sr., Erwin 'Cannonball' Changes in the point structure awarded to
Baker, and Bob 'Barky' Barkhimer. William drivers and teams has also helped to
France wanted to protect the drivers from maintain the excitement of the series
unscrupulous promoters who collected gate ever since.
receipts and did not award winning to the




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