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How Nascar Became a Major American "sport"

NASCAR, or the National Association for Stocknot award winning to the drivers. The first
Car Auto Racing, is known as the largestintent was to race Roadsters, Modified, and
motorsports sanctioning body in the UnitedStock cars. Only the Modified division raced
States. The three series under the auspicesduring the first year. The first season had
of NASCAR include the Craftsman Truck Series,52 Modified dirt track races. By 1949, the
the Nationwide Series and the Sprint Cup.Strictly  Stock  division  made  its  debut
Some local races such as the Whelen Modified
Tour and the All-American Series from WhelenOriginally, the cars raced had to be
are overseen by NASCAR. Overall, 1500 racesvirtually factory models, but beginning in
at  100  tracks  are considered NASCAR races.1950 it was recognized that modifications for
safety and performance were desirable and the
Originally, NASCAR was viewed as a regionalDivision was named 'Grand National'. By the
sport coming from the Southeastern Unitedmid 1960s, the races were run with race cars
States, but today it ranks second only toand  a  stock  body.
football in television rating in the U.S. In
addition to broadcasts in the United States,Only one of the original season race tracks
races by NASCAR drivers are shown in 150is still on the circuit today-Martinsville
countries globally. Fans show support of theSpeedway. The Darlington Raceway and the
sport by purchasing licensed products in theIndianapolis Motor Speedway are both
amount of $3 billion annually. Fortune 500recognized world wide for their famous events
companies recognize the power of NASCAR fansin the world of NASCAR racing. Originally,
and sponsor the sports more than any otherthe race tracks were oval and measured 0.5 to
sponsorship  role.1 miles per lap. Darlington was 1.366 miles
and known as a Superspeedway following its
The headquarters of NASCAR is at Daytonaconstruction in 1950. The track was wider and
Beach, Florida. There are four local officesfaster than other locales. In 1959 the
in North Carolina and regional offices inDaytona International Speedway at 2.5 miles
Arkansas, New York City and Los Angeles.became  the  sport  icon.
Mexico City and Toronto Canada also have
NASCAR offices. Additionally, most NASCARDuring the early 1970's new sponsorship was
teams  consider  North  Carolina  home.found for the sport in the RJ Reynolds
Tobacco Company. The name of the series was
Originally, Daytona Beach was the locationchanged from Grand National to the Winston
where world land speed records were set withCup. The series today is known as the Sprint
eight consecutive records between 1927 andCup. Prizes were increased significantly and
1935. The Daytona Beach road course was thea new points system was developed. The series
site of fifteen speed records before 1935. Asdropped from 48 races during the season to 31
the location for land speed records moved toraces. Busch Beer took on the sponsorship of
Bonneville Salt Flats, Daytona Beach wasthe next competitive level of racers, known
already synonymous with fast cars both on theas  the  Late  Model  Sportsman.
beach  and  on  the  coastal  highway  A1A.
ABC Sports began covering some of the Grand
The years of Prohibition followed by theNational races but abandoned the effort as
repeal in 1933 made use of fast cars withnot exciting enough for ratings. In 1979, the
modified capacity driven at high speedsDaytona 500 race was picked up from flag to
either to evade the police or later theflag by CBS. During the final lap, the two
revenuers. Much of this activity occurredleaders wrecked on the backstretch and the
near Wilkes County region of North Carolina,third place car driven by Richard Petty won
but also in other parts of the Southeasternthe race. The two wrecked car drivers and a
United States. Races of the modified carsfamily member proceeded to add to the drama
increased in numbers and popularity duringon national television by engaging in a
those  years.fistfight. Fans that had been kept indoors by
a major snowstorm on the U.S. eastern
Three people were primary in the creation ofseaboard were introduced to the excitement
the NASCAR governing body in 1948: Williamand  drama  of  the  sport.
France, Sr., Erwin 'Cannonball' Baker, and
Bob 'Barky' Barkhimer. William France wantedChanges in the point structure awarded to
to protect the drivers from unscrupulousdrivers and teams has also helped to maintain
promoters who collected gate receipts and didthe excitement of the series ever since.



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