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Article #277: Formula One Funding; Merchandise, Sponsorship And Big Business

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The funding of Formula 1 is a mystery for Formula One is the name of the business
many fans and even those inside the behind the sport of Formula 1; it is
sport's inner circles have trouble these businessmen and financiers that
understanding the complexities. What is control how each race is funded and which
generally known is that funding for sponsors are given preferential
Formula 1 consists of huge sponsorship, treatment. They also decide how much to
television coverage and merchandise 'top up' F1 teams' merchandise and
sales. The merchandise sales are somewhat sponsorship profits; although this is
of an afterthought for sponsors but as kept a secret and can sometimes cause
the popularity of Formula 1 is growing friction between teams.
the merchandise market is also on the The teams in recent years have not been
increase. making enough money from merchandise and
Formula 1 is like many other sports in sponsorship sales and are beginning to
respect to television coverage. barter for more money from Formula One.
Advertisers will pay for slots in the TV Their argument is that they are the
coverage and may even sponsor a specific entertainers in the sport and so should
channel's coverage of an event. This get a bigger slice of the cake, whether
lucrative method brings vast amounts of this will be successful is doubtable.
funding to the organising body of Formula The drivers are not paid from Formula One
1, the FIA as well as its funding funds but are employees of the racing
company, Formula One. This is important teams. The astronomical sums that many of
as Formula One is in the driving seat of them receive are incomprehensible to
presenting the Formula 1 package to the those on an average wage, they are
public, hence it needs immense funding to however the best drivers in the world and
carry out these roles. have worked hard to get where they are.
The Formula 1 teams support themselves in The popular drivers such as Lewis
a number of ways; the bigger teams will Hamilton and Fernando Alonso can also
be able to court sponsors from some of sign separate merchandising deals,
the biggest names in business, whereas usually for such luxury items as watches
smaller teams must make do with lower and jewellery.
profiles patrons. Teams also produce The Formula 1 gravy train is driven by
their own merchandise ranges to cater for the big business that is Formula One,
the needs of the average fans; once again while Bernie Ecclestone holds a small
the more popular teams obviously make part of the power in Formula 1; the big
more money. businesses that put up a lot of the
Venues in the Formula 1 calendar are funding ultimately demand respect. The
somewhat limited with their advertising bankers of the Formula One Company
freedom. As Formula 1 is ran by a small balance payment and income to keep
number of big business share holders the Formula 1 at the pinnacle of motor racing
venue bosses are pushed out of the entertainment.
commercial decisions. Most venues do not Seemingly the biggest losers in the
have the rights to place their own Formula 1 world are the venues, as ticket
signage and must pay to host the race. sales are most probably the smallest
The majority of money made by venues is income when compared with the huge TV
in the ticket and merchandise sales once sponsorship and merchandise deals. In
fans are inside the track. what is seen as an exclusive sport for
This explains why Formula 1 tickets can the rich, the average fan can only afford
be very expensive, mainly due to venue his team's merchandise. With high ticket
managers trying to recoup some of the 13 prices and the worldwide nature of the
million dollars they fork out annually to sport it is hard for anyone but the super
host a race. Hosting a Formula 1 race rich to follow this sport closely from
however is more about the prestige of the trackside.
being a premier world race track.






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