| Sponsoring is one of the ways to build and | | | | Renault F1 sponsorship after Fernando Alonso |
| fortalice a brand. And sport is always a good | | | | (from Spain) switches from Renault to the |
| target. But sport it not the only target. | | | | McLaren team). |
| Sponsorship at ING consists of three main | | | | ING is a company that is both a (investment) |
| programmes: sports, art and culture, and | | | | bank and an insurer.According to ING, ...ING has |
| community development. states the ING sponsor | | | | selected Formula 1 as a strong platform from |
| policy. ( | | | | which to build global brand awareness ... The |
| menopt=spr&docid=074368_EN&lang=EN)Running | | | | opportunities this agreement provides include |
| has been ING's main target for sponsoring sports | | | | virtually year-round global exposure. Grand Prix |
| events; because it is a sport of universal appeal, | | | | races take place in 17 countries, of which ING is |
| practiced by and accessible to millions of people | | | | active in 15. Formula One attracts 850 million |
| across the globe ... One of the largest events in | | | | television viewers per year. In difference with |
| our programme is the ING New York City | | | | running, Formula One (sponsorship) is a lot more |
| Marathon.Running is one of the healthiest sports | | | | risky. Not only for what happened to Ayrton |
| there is, healthy in many senses: it is a sport that | | | | Senna. But Formula One is a more controversial |
| can be practiced indoors, in nature, on the street | | | | sport than Running, maybe not as controversial as |
| (New York) and nearly everybody can join and it | | | | Bull fighting, but there are people who are against |
| doesn't require any fuel.Only recently, ING added | | | | it.As ING is a Bank as well as an Insurer, I would |
| a new sport to its sponsorship portfolio and that | | | | say that running would fit better with the insurer's |
| is Formula One, by sponsoring the Renault F1. | | | | image, the Formula One more with the |
| Renault has been looking for a new sponsor as | | | | (investment) bank image.© 2006 Hans |
| the tobacco sponsors (Mild Seven) are banned | | | | BoolHans Bool is the founder of Astor White a |
| from the (F1 and therefore television) stage. | | | | traditional management consulting company that |
| There is also uncertainty about Telefonica; the | | | | offers online management tools. |
| Spanish Telecom company that could leave | | | | |