| Sponsoring is one of the ways to build
| |
| | Renault F1 sponsorship after Fernando
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| and fortalice a brand. And sport is
| |
| | Alonso (from Spain) switches from Renault
|
| always a good target. But sport it not
| |
| | to the McLaren team).
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| the only target. Sponsorship at ING
| |
| | ING is a company that is both a
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| consists of three main programmes:
| |
| | (investment) bank and an
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| sports, art and culture, and community
| |
| | insurer.According to ING, ...ING has
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| development. states the ING sponsor
| |
| | selected Formula 1 as a strong platform
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| policy. (
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| | from which to build global brand
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| menopt=spr&docid=074368_EN&lang=EN)Runnin
| |
| | awareness ... The opportunities this
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| g has been ING's main target for
| |
| | agreement provides include virtually
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| sponsoring sports events; because it is a
| |
| | year-round global exposure. Grand Prix
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| sport of universal appeal, practiced by
| |
| | races take place in 17 countries, of
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| and accessible to millions of people
| |
| | which ING is active in 15. Formula One
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| across the globe ... One of the largest
| |
| | attracts 850 million television viewers
|
| events in our programme is the ING New
| |
| | per year. In difference with running,
|
| York City Marathon.Running is one of the
| |
| | Formula One (sponsorship) is a lot more
|
| healthiest sports there is, healthy in
| |
| | risky. Not only for what happened to
|
| many senses: it is a sport that can be
| |
| | Ayrton Senna. But Formula One is a more
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| practiced indoors, in nature, on the
| |
| | controversial sport than Running, maybe
|
| street (New York) and nearly everybody
| |
| | not as controversial as Bull fighting,
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| can join and it doesn't require any
| |
| | but there are people who are against
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| fuel.Only recently, ING added a new sport
| |
| | it.As ING is a Bank as well as an
|
| to its sponsorship portfolio and that is
| |
| | Insurer, I would say that running would
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| Formula One, by sponsoring the Renault
| |
| | fit better with the insurer's image, the
|
| F1. Renault has been looking for a new
| |
| | Formula One more with the (investment)
|
| sponsor as the tobacco sponsors (Mild
| |
| | bank image.© 2006 Hans BoolHans Bool is
|
| Seven) are banned from the (F1 and
| |
| | the founder of Astor White a traditional
|
| therefore television) stage. There is
| |
| | management consulting company that offers
|
| also uncertainty about Telefonica; the
| |
| | online management tools.
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| Spanish Telecom company that could leave
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| |
|
