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Your Corporate Buy-Sell Agreement: Ticking Time Bomb or Reasonable Resolution?

Buy-sell agreements exist in many, if not Standard of value. Will the value be
most, closely held businesses having based on "fair market value" or "fair
substantial size and/or value. And they value" or some other standard. These
exist between corporate joint venture words can have dramatically different
partners in many thousands of interpretations. Some agreements simply
enterprises.Buy-sell agreements are specify "the value" of the company or
agreements by and between the interest. What's an appraiser to do then?
shareholders (or equity partners of Which value? The likelihood of a
whatever legal description) of a successful appraisal process diminishes
privately owned business and, perhaps, greatly if this critical defining issue
the business itself. They establish the is not clear.2. Level of value. Will the
mechanism for the purchase of stock value pursuant to the buy-sell agreement
following the death (or other adverse be based on a pro rata share of the value
changes) of one of the owners. In the of the business or will it be based on
case of corporate joint ventures, they the value of an interest in the business?
also establish the value for break-ups or The differences bring minority interest
for circumstances calling for one and marketability discounts into
corporate venture partner to buy out the potential play, and wide differences in
other partner.Buy-sell agreements (or put interpretations of value. Two appraisers
agreements in some cases) are more could agree regarding the value of a
important than most business owners, business, but if one applies a
shareholders and boards of directors marketability discount, their conclusions
realize. I've often said that buy-sell can be significantly different, and
agreements are written under the confusion results. This is an issue that
assumption that the other partner is needs to be crystal clear in your
going to die first - and one of the agreement.3. The "as of" date for the
partners is right!Seeing two different valuation. Believe it or not, some
buy-sell agreements recently put the buy-sell agreements are not clear about
topic at the top of my mind and triggered the date as of which the valuation(s)
a couple of memories, as well.Never should be determined by appraisers. This
UpdatedThe other day I reviewed a can be extremely important, particularly
buy-sell agreement that was perfectly in corporate partnerships and joint
fine on the day it was signed by a ventures when the occurrence of events
company's two major shareholders - more other than the death of a partner
than ten years ago. The agreement states typically establishes a valuation date.
that the parties will reset the value We were involved in major litigation a
each year.Since then, the company has couple of years back where it took two
more than tripled in size and value. arbitrations and several nationally known
However, the valuation in the buy-sell appraisers to resolve what was a dispute
when it was signed remains in effect over the appropriate valuation date.
today because it was never updated.This Fortunately for our client, the
creates no significant problems - unless arbitration panel agreed with our
something adverse happens to one ofthe interpretation of the buy-sell agreement
shareholders. In that case, one from a
shareholder would benefit from a bargain valuation viewpoint.4. The funding
purchase price and the other's family mechanism. Many buy-sell agreements do
would suffer a true economic loss. With not provide a specific funding mechanism,
this item now in the open, those either through insurance, sinking funds,
shareholders are working to update the or pre-agreed payment terms. An agreement
document as rapidly as possible.Formula is no better than the ability of the
PricingMany business owners want to parties and/or the company to fund any
create a formula to establish the pricing required purchases at the agreed upon
if a buy-sell agreement is triggered. And price.5. Qualifications of appraisers.
quite a few buy-sell agreements have Some buy-sell agreements provide a
them, usually with disastrous long-term specific list of firms that the parties
results. However, this is not uncommon agree are mutually acceptable, either for
because this is an inexpensive a single appraiser option or for the
alternative to hiring a business multiple-appraiser options. In other
appraiser. Almost anyone can put a few cases, the specific, individual
numbers into a formula, whether it calls qualifications of appraisers are spelled
for book value at the preceding fiscal out (e.g., credentials from a major
year-end or 4.5 times a 3-4-5 year (pick credentialing organization, experience in
one) average EBITDA - less debt, of appraisal, experience with the industry,
course. (I've actually seen the exclusion etc.).Credentials can be important. I
of debt to determine equity value omitted reviewed a draft buy-sell agreement for
as part of the formula!)The questions is, an acquaintance a couple of years ago.
will formula results be fair for both His company was a $100 million, highly
sides in all circumstances? I won't prove successful service organization. The
it here by boring you with multiple draft buy-sell stated that the appraiser
examples, but no rigid formula can should be an "accredited general
realistically determine the value of a appraiser" in the state of
business over time with changing company, domicile. An accredited general
industry, and economic conditions. That's appraiser is qualified to appraise
why many buy-sell agreements use an residential or possibly small commercial
appraisal process.Three AppraisersAs real estate. This error was fixed in the
mentioned above, I reviewed two buy-sell next draft!6. Appraisal standards to be
agreements recently. The second agreement followed. Some buy-sell agreements go so
involved the use of what I call far as to name the specific business
"one-two-three appraisers, rock!" The appraisal standards that must be followed
drafters of this type of agreement seem by any selected appraisers. For example,
to believe that if it is good to retain I have seen agreements that state that
one appraiser to value a business, it is the appraiser(s) must follow the Uniform
better to retain two, or even three. As Standards of Professional Appraisal
an appraiser, I suppose I should prefer Practice and the Business Valuation
this mechanism. After all, it increases Standards of the American Society of
the odds of our firm being hired.While I Appraisers.What's so hard about
don't know the genesis of this, many specifying these things? I've had clients
buy-sell agreements are written where the tell me that they have a hard time
valuation mechanism involves multiple talking about some of these issues with
appraisal firms. Variations go like their fellow shareholders when they are
this:1. The buying party shall retain creating their buy-sell agreements. It
one independent appraiser, and the makes people think about things they
selling party another. They will both don't want to think about. But think
provide valuation opinions. If the values about them you must.The process of
are within 10% or 15% or 20% drafting a buy-sell agreement requires
(pick-a-percent), the price for the the parties to address important issues
buy-sell agreement will be the average of in balanced form at the outset. In doing
the two. If they are more than so, they are forced to realize that each
pick-a-percent apart, the price will be party could be a buyer - in the event of
determined by the average of the third the death of a partner - or a seller.
appraiser's value and that of the one Actually, if one thinks about being a
closest to him or her.2. The buying seller, it is actually his or her estate
party shall retain one independent that will be the seller. This can be
appraiser and the selling party a second. tough stuff to deal with.As I've said in
They do not provide appraisals. Rather, numerous speeches, if you think it is
it is their job to mutually select a difficult to address these issues with
third appraiser. Having been one of the your partner(s) in the here and now, just
original two appraisers in several think how difficult it will be when one
situations, I can tell you that this is of you is in the hereafter!Know this. If
not as easy as you might think! This these defining elements, including the
third appraiser will provide a valuation pricing mechanism, are unclear in your
of the business (or interest). The third (or your clients') buy-sell agreement(s),
appraiser's conclusion is the agreed upon they will be the only thing you will be
transaction value. If you are the third able to think about following a trigger
appraiser, that's an awesome event until the situation is resolved.
responsibility, one that I've undertaken Absent a clear agreement, this can take
on several occasions.3. The buying party lots of money, lots of time, and create
shall retain one independent appraiser lots of hard feelings. And dealing with
and the selling party a second. Both will the issues under adverse circumstances
provide valuation conclusions which, if will absolutely distract you from the
close enough together (pick-a-percent), business of running your business.The
will be averaged. If the conclusions are Bottom LineYou probably don't spend much
more than pick-a-percent apart, the time at night thinking about your (or
original two appraisers shall select a your clients') buy-sell agreement(s).
third appraiser. Again, this is not as Take my word for it, you shouldn't. You
easy as one might think. The third should be thinking about your buy-sell
appraiser must then pick one of the two agreement now, in the light of day, and
appraisals as the more correct valuation, working to get a clear agreement that
and that will be the transaction price. works for you and your fellow
That's pretty dicey, too, and I've done shareholders or partners.I never practice
it.And there are probably other law, because to do so requires a license.
variations on this theme.A Single So I don't have any legal opinions. I
AppraiserThere are at least two versions prefer to think of them as business
of the single appraiser pricing opinions.1. If you are a business owner
mechanism.1. The agreement states that or shareholder and your buy-sell
the parties select an appraiser at the agreement has not been updated within the
time of a trigger event. Some buy-sell last year (or if you don't understand it
agreements provide for the parties to if it has), run, don't walk, to your
agree on a single appraiser. If you think corporate attorney to talk through these
it is difficult for two appraisers to issues.If you or your attorneys don't
agree on a third appraiser, it can be understand the valuation nuances of your
even more difficult for two parties with buy-sell agreement, don't hesitate to
adverse interests - and yes, the bring in a qualified business appraiser
interests will be adverse at the moment to read the agreement from a valuation
of a trigger event.There is a great deal perspective and to tell you what he or
of uncertainty in this process because she thinks it means - or if there is
neither party likely has any idea how the legitimate room for misunderstanding
selected appraiser will work or what between appraisers. Find out what needs
their work product will look like. So to be done, make the necessary decisions,
this process can feel something like a and fix the document. It will never be
crap shoot to the parties involved.Once easier than right now.2. If you are a
selected, however, the appraiser provides trusted adviser to a business owner or
an appraisal, and that's the price for significant shareholder, I would suggest
the transaction. Unless, of course, one making contact for the explicit purpose
party disagrees vehemently with that of discussing the buy-sell agreement and
conclusion and litigation ensues.2. The subjecting it to formal review and/or
agreement states that the parties select revision.3. If you are an executive or
an appraiser at the time of the signing director of a large company with multiple
of the buy-sell agreement. I have joint ventures involving substantial
recommended this choice of pricing resources, you can bring great value to
mechanism for years - with a twist. My your company by requesting a review, from
suggestion is that the parties retain a legal and valuation viewpoints, of all
mutually agreeable, independent appraiser existing buy-sell and/or put agreements
at the time of the negotiation of the with appraisal-type pricing
buy-sell agreement. The appraiser mechanisms.Remember this about buy-sell
provides an appraisal, and the parties agreements - someone will buy and someone
agree that this is the initial value for will sell. You just don't know who that
pricing if the agreement is triggered. will be when you sign the agreement. Your
All parties know the appraiser, see the agreement needs to work for you and your
methodologies they (the firm) have family whether you are the buyer or
employed, and are comfortable, at the seller. And it needs to work for your
outset, that the valuation is reasonable partner(s) and their families (or their
and mutually agreeable.The parties then shareholders) whether they are the buyers
agree that the selected appraisal firm or sellers.This is important. Send this
will reappraise the business for purposes article to any of your friends who own
of the buy-sell agreement every (or every businesses. They will benefit greatly
other) year or so, and that the from taking time to review their buy-sell
reappraisal will re-establish the price agreements. And send this article to
for buy-sell transactions. If the attorneys, accountants, or other advisers
appraisal is "stale" at a trigger event of businesses. They can bring great value
(say more than six months or a year or to their clients by suggesting a review
pick-a-period old), the appraiser will of their buy-sell agreements from legal
reappraise as of the date of the trigger and valuation viewpoints.Z. Christopher
event.This form of pricing mechanism has Mercer is the founder and CEO of Mercer
the benefit of relatively greater Capital Management, Inc., one of the
consistency and certainty for all leading business valuation and investment
parties. Appraisal methodologies should banking firms in the nation.Chris has
be consistent from one appraisal to the prepared, overseen, or contributed to
next, or else the appraiser should make hundreds, if not thousands, of valuations
explicitly clear the reasons for any for purposes related to M&A, litigation,
methodological changes that influence the and tax, among others. He is a prolific
appraisal conclusion.More Comments on author on valuation-related topics and
StructureIt should be clear that the one of the most sought after speakers on
pricing mechanism in a buy-sell agreement business valuation issues for national
can be important to the outcome of a professional associations and other
purchase event when it is business and professional groups.Chris
triggered.Before concluding this also authors a web log, or blog, called
discussion of pricing mechanisms, let's MERCER ON VALUE, which can be found at
note some of the other important issues and discusses what he observes in the
that need to be addressed when world and business from the perspective
formulating your buy-sell agreement:1. of value, broadly defined.




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