| The motorcycle is not just a machine and | | | | agricultural machinery, toolboxes and brakes |
| motorcycling is not just another form of | | | | - but this did not satisfy their engineering |
| transport. It is more of a cult activity, | | | | talent and in 1923 the first BMW motorcycle - |
| more of a brotherhood, a subculture. | | | | the R32 - was born. And, since then, there |
| | | | has been no looking back. Today, BMW is a big |
| Riding a motorcycle connects you with the | | | | name in the commercial, emergency, utility |
| Earth and wind - it reconciles your soul with | | | | and leisure motorcycle industry. |
| nature, and this is something you can never | | | | |
| ever experience in a car because all a car | | | | BMW's range of bikes is designed for every |
| does is shut you up and make you feel boxed | | | | motor biking pleasure you can ever think of. |
| in. The various subcultures that motorcycling | | | | Their Enduro range of bikes is very |
| has spawned are cruising, street racing, | | | | aggressively engineered to blaze through |
| Motocross racing, stunt driving, to name a | | | | extremely demanding situations - ride on any |
| few. | | | | track on these lightweights! |
| | | | |
| Close your eyes and let your imagination fly | | | | Select a bike from their Tour range if you |
| - imagine yourself biking up the mountains in | | | | want to tour the states, swallowing up the |
| a sleek, rugged machine, imagine yourself | | | | roads as you go. As you would have guessed, |
| racing at breakneck speeds at a sports rally, | | | | the BMW Tour range is built for the long |
| imagine yourself all rugged and macho as you | | | | haul. |
| race to work on your supercool city bike, and | | | | |
| imagine the wind caress your face as the | | | | BMW's Sport bikes are a bunch of lean, mean, |
| splendid sights pass you by! | | | | nimble machines that roar with raw power |
| | | | every time you fire their cylinders up - |
| Yes, biking is truly a wonderful activity, | | | | guess it's time to hit the dirt road with |
| and if you have not experienced its thrills | | | | these shapely beauties. |
| and spills, then it's time to make | | | | |
| motorcycling a part of your life by latching | | | | Finally, BMW's Urban range allows you to |
| on to a BMW beauty. | | | | adopt a scorched pavement policy, burning up |
| | | | the city roads as you maneuver and zip down |
| BMW motorcycles are an integral part of the | | | | the roads on them. |
| biking scene. In case you are not aware, | | | | |
| before World War I BMW was involved in | | | | Whatever your motorcycling application - be |
| manufacturing airplane engines. After the | | | | it entering a contest, zipping to work, |
| war, the German Air Force was banned and, | | | | becoming a bike enthusiast, starting a |
| consequently, there was zero demand for | | | | brotherhood or a mobike cult, touring off to |
| airplane engines. It was because of this that | | | | the countryside, or whatever - remember, |
| BMW first diversified into manufacturing | | | | there is a motorcycle waiting for you. |