| Search engine optimization, or SEO, is a field | | | | might actually hinder search engines in finding your |
| overshadowed by sensational claims and | | | | site. His second emphasis is on content as a lure |
| sometimes dubious practices. If your business has | | | | for search engines.Kent uses a fictitious website |
| a website, you naturally want it to obtain high | | | | on "rodent racing" to give the reader very specific |
| rankings in the major search engines so that | | | | advice on picking the right keywords, getting into |
| potential customers can find you. Yet you might | | | | search engines, optimizing code, finding specialized |
| be suspicious of companies that promise to | | | | directories, and much more. With over 350 pages |
| catapult your website to #1 ranking in almost no | | | | (and a detailed index), this book offers you a |
| time ot announce that they will submit your site | | | | wealth of suggestions and useful advice, whether |
| to thousands of search engines and web | | | | you want to improve your website's ranking by |
| directories.Peter Kent's book in the For Dummies | | | | yourself or hire a SEO firm to do it.Pamela Bruce |
| series offers a useful introduction to search | | | | lives in Austin, TX. She is the owner of Love |
| engine optimization. He starts out by surveying | | | | Beads Unlimited and sells the sterling silver and |
| the various search sites and search systems and | | | | Swarovski crystal bead jewelry she designs and |
| explains who gets results from whom. He then | | | | creates both in her eBay store ( and on her |
| suggests how yo give your website a quick | | | | website at where you can also download the free |
| makeover to give it greater visibility.Throughout | | | | e-book "A Consumer's Guide to Buying Bead |
| the book, Kent repeatedly emphasiszes | | | | Jewelry Online". |
| functionality over slick web technologies that | | | | |