10 Facts About Search Engines

As you well know, getting a good listing on theGoogle, you may think that Google has become
search engines can really help get some good,the search engine of choice. And while Google is
quality traffic to your site.gaining in popularity,
But how do you get a good listing? That's theFact Number 5: Google still hasn't captured
million dollar question.Yahoo's number 1position.
Rather than explain how search engines select theEven though Google isn't number 1,
top sites or how to trick them into listing yourFact Number 6: Using 'good advice' on how to
site in the top 10, let's learn some of the factsimprove your Google position will also help you
about search engines.with your placement on Yahoo and many other
Now in case you're wondering why I don't justsearch engines.
give you the 'magic' formula or algorithm forSome of 'good advice' for getting a good position
getting a good search engine placement I'll giveis to have a site with good content and to use
you:your keywords within your content. But the web
Fact Number 1: Search engines change theirhas become so big that there are now thousands,
formula frequently in an attempt to keep qualityeven hundreds of thousands, of pages competing
sites at the top of the listing. They do thisfor the same keywords.
because of all the attempts to 'trick' or 'fool' themBecause of this explosion in the number of pages
and, to stay popular with their users, they needavailable for generic keyword searches,
to list the most relevant sites first.Fact Number 7: Search engine users are now
Fact Number 2: Every search engine has it's ownadding more descriptive terms in their searches.
formula for determining the sites and the orderingAnother fact that most people don't realize about
of the sites it will list. And even though they allsearch engines is that:
use many of the same factors in their formulas,Fact Number 8: Search engines don't rank or list
there is no 1 formula that will work for all ofweb sites, they rank and list web pages. That
them.means every page of your site has the potential
As for giving you some of the tricks that othersto be listed if you set it up properly.
have tried to use to get good search engineSince we're getting into the realm of less known
placement, I'll just say that the tricks that havesearch engine facts, let's talk about how
worked in the past like using misleading meta tagFact Number 9: Search engines use their own
keywords and embedding hidden keywords don'ttraffic tracking information to help determine
work today and the new tricks like creating lotswhich sites to list. If they see that they have a
of 'spam' sites using automatic search engine pagetop site that continually gets visited for a brief
creators won't be working much longer.amount of time and the searchers usually come
Fact Number 3: Search engine owners know theback and continue looking, the search engine may
tricks being used and develop ways to filter themdetermine the site is of little value and either
out.move it down on the list or remove it.
Now that you know that there is no 1 'magic'The last fact isn't really about search engines but
formula and using a 'trick' won't work for long,has been included to help you measure your
you should also know:progress as you work to improve your search
Fact Number 4: Search engines do 'black list' sitesengine positions.
they consider 'spam' and block them from beingA couple of terms you've probably seen many
listed.times are 'Google Page Rank (PR)' and 'Alexa
Because of all the articles and products aboutTraffic Ranking'.